Explore the lineup. Compare all models New Apple Watch Series 12 Dark bronze Light gold Black Space Gray Radiant gold Natural Pearl white Night blue The ultimate way to watch your health. Learn more Pre-order Apple Watch Series 12 The ultimate way to watch your health. New Apple Watch Ultra 4 Natural Black The ultimate sports and adventure watch. Learn more Pre-order Apple Watch Ultra 4 The ultimate sports and adventure watch. Apple Watch SE 3 Midnight Starlight Essential health features at a great value. Learn more Buy Apple Watch SE 3 Essential health features at a great value. Why Apple is the best place to shop Apple Watch. Shop Apple Watch Apple Trade In Save on a new Apple Watch with a trade‑in. Get credit toward your next Apple Watch when you trade in an eligible device. 1 Learn more, about Apple Trade In Save on a new Apple Watch with a trade‑in. Get credit toward your next Apple Watch when you trade in an eligible device. 1 Education Save on Apple Watch 2 with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠. * College students and educators can save through the Apple Store. * Learn more about education pricing Save on Apple Watch 2 with e⁠d⁠u⁠c⁠a⁠t⁠i⁠o⁠n⁠ ⁠p⁠r⁠i⁠c⁠i⁠n⁠g⁠. * College students and educators can save through the Apple Store. * Delivery and Pickup Get your order quickly and easily. Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options. Learn more about delivery and pickup options. Delivery and Pickup Get your order quickly and easily. Choose two‑hour delivery from an Apple Store, free delivery, or easy pickup options. Personal Setup Make the most of your Apple Watch with an online session. Talk one on one with a Specialist to set up your device and discover new features. Learn more about your Personal Setup

Make the most of your Apple Watch with an online session. Talk one on one with a Specialist to set up your device and discover new features. Guided Video Shopping Shop live with a Specialist. Let us help you find what you need and answer all of your questions, one on one over video. Learn more, shopping with a live assistant Guided Video Shopping Shop live with a Specialist. Let us help you find what you need and answer all of your questions, one on one over video. Apple Store App Explore a shopping experience designed around you. Use the app to get a more personal way to shop. Learn more, Apple Store App Apple Store App Explore a shopping experience designed around you. Use the app to get a more personal way to shop. Apple Watch essentials. All Apple Watch accessories Make it personal. Make it pop. Discover new bands in a fresh mix of materials, colors, and patterns. Made for each other. Apple Watch and iPhone Combining Apple Watch and iPhone opens up a world of features that make each device better. With a redesigned Health app coming in late 2026, you can turn your health and fitness data into actionable insights on your overall health. 3 You can also do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone. Apple Watch and iPhone Combining Apple Watch and iPhone opens up a world of features that make each device better. With a redesigned Health app coming in late 2026, you can turn your health and fitness data into actionable insights on your overall health. 3 You can also do things like create a custom route with Maps on your iPhone, then download it to your watch to use anytime. Or start a cycling workout on your watch and see your metrics automatically appear as a Live Activity on your iPhone. Apple Watch and AirPods You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri. Apple Watch and AirPods You can do so much with just Apple Watch and AirPods — all without your iPhone. Take calls, stream music and podcasts, hear incoming notifications. Even respond to messages with Siri. Apple Watch and Apple Fitness+ Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings. 4 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods. Apple Watch and Apple Fitness+ Apple Watch supercharges your Fitness+ experience with real‑time, personalized metrics onscreen, like your heart rate, calories burned, and Activity rings. 4 And you get the freedom of audio‑guided walks, runs, and meditations with just your watch and AirPods.