Loved by big and small brands everywhere See every click and scan in one place Get an overview of all your clicks and scans in one dashboard, so you spend less time stitching data together manually. Easily filter by date and export data to know when, where, and how your audience is engaging over time. Let Weekly Insights automatically surface what performance metrics changed each week by channel, location, and device. Understand what resonates with your audience Ask Bitly Assist about your performance in plain language and get answers in seconds, whether you want to know your top links or leading traffic sources. Find your best link and QR Code placements based on location, referrer, and date, so you reach people where they’re most engaged. See the reach and impact of your no-code landing pages, and make the most of every customer interaction. Scale what works and prove impact Monitor clicks and scans in real time, so you spot what’s working sooner and make strategic calls with confidence. Track performance across email, SMS, social, print, and packaging, and easily download charts as images. Build stakeholder reports faster by exporting a full dashboard PDF or the raw data as a CSV for your own analysis. Link your marketing with Bitly Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales. Get started for free AI-powered link creation Custom domains and back-halves Bulk link shortening Get started for free Customizable colors, patterns, and logos Dynamic QR Codes PNG/JPEG/SVG downloads Bulk QR Code creation Get started for free Geography, referrer, and device tracking Cross-channel analytics dashboards AI-powered analytics and insights Campaign performance and UTMs Get started for free

What our customers are saying Marketing Ops Specialist Medium Enterprise Internet Software & Services Company https://uevi.co/8436VTZK “Bitly has significantly improved our organization’s link management and marketing efficiency. By shortening and tracking over 10,000 links annually, we have seen a 35% increase in click-through rates (CTR) on digital campaigns. Additionally, Bitly’s analytics have provided valuable insights, leading to a 20% improvement in engagement across our social media channels. The branded links feature has also strengthened our brand presence, increasing user trust and driving a 15% boost in conversion rates.” Small Business Hotels, Restaurants & Leisure Company https://uevi.co/2135AQXM “Bitly has significantly improved our link management and performance tracking. By using branded short links, we’ve seen a 25% increase in click-through rates across our social media campaigns. Additionally, the detailed analytics allow us to optimize our content strategy, resulting in a 15% boost in overall engagement. Bitly’s ease of use has also saved us hours each week by streamlining our link creation process, allowing us to focus more on content development. Small Business Company https://uevi.co/7808XDKQ Frequently asked questions (FAQs) Bitly Analytics is Bitly’s built-in suite of tools for tracking clicks, scans, and landing page views across every channel in one dashboard. It brings the performance of your Bitly Links, QR Codes, and Bitly Pages together, so you can see what’s working without stitching data from separate tools. You get a clear picture of engagement across your digital and physical touchpoints in one place. You can track clicks on your Bitly Links, scans on your QR Codes, and views on your Bitly Pages, all in one view. Bitly Analytics unifies these metrics across social, email, SMS, print, and packaging. You can also build custom dashboards to focus on the campaigns and channels that matter most to you. Yes, Bitly Analytics tracks QR Code scans and short link clicks side by side in a single dashboard. You don’t have to switch between reports to compare how your physical and digital touchpoints perform. This unified view makes it easy to see which formats drive the most engagement for each campaign. Yes, Bitly Analytics updates as clicks and scans happen, so you can measure engagement in real time. This helps you spot what’s resonating while a campaign is live and adjust quickly. You always have a current view of how your Bitly Links and QR Codes are performing. You can break your data down by city, country, device, referrer, and date. These granular breakdowns show you where your audience is, what they use to connect, and how they found you. You can use this detail to sharpen targeting and focus your effort on the channels that deliver. Yes, you can export your Bitly Analytics data as a CSV, PDF, and image, or pull it programmatically through the Bitly API. Exporting makes it simple to share results with your team, add them to a report, or bring them into another tool. The API gives developers a flexible way to automate reporting at scale. Yes, Bitly works alongside Google Analytics 4. When you add UTM parameters to your Bitly Links and QR Codes, that campaign data flows into your GA4 reports. You get the benefit of Bitly’s unified click and scan tracking while keeping your existing Google Analytics 4 setup intact. No, Bitly Analytics is built for everyone, with no analytics experience required. Ask Bitly Assist about your link and QR Code performance in plain language, and get clear answers in seconds. Weekly Insights summarizes what changed across your links, referrers, locations, and devices, each with a recommended next step you can act on. More than a link shortener Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place. Get started for free More than a link shortener Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place. Get started for free Take Bitly for a spin with our free plan. It’s 100% free —no commitment, no risk and no pressure. Use Bitly’s free plan as long as you want No credit card needed Multiple upgrade options when you’re ready See why millions of people trust Bitly with their links, QR Codes and analytics.