Create QR Codes that grab attention and drive action Design a custom QR Code for any moment, from an invite-only event to a product launch, so sharing key content stays simple. Customize your code with your logo, brand colors, patterns, frames, and corners so it catches every eye. Save your design as a reusable template, then download it as a JPEG, PNG, or SVG file for print, packaging, or digital. See what’s working with every QR Code you share View detailed scan data by location, device, referrer, and date so you can understand your audience. Ask Bitly Assist about your scan performance in plain language and get answers in seconds. Get Weekly Insights that surface meaningful changes in QR Code performance and recommend your next move. Manage all your QR Codes and links in one place Centralize your QR Codes and links in a single unified platform, so you can update and create assets without switching tools. Connect Bitly to 60+ marketplace integrations, including Canva, Claude, and HubSpot, to create QR Codes where you already work. Route a single QR Code to different destinations by location, device, or platform with dynamic routing. Link your marketing with Bitly Bitly makes it easy to create, share, and track short links and QR Codes. Find what’s resonating and scale it into bigger reach, more clicks, and more sales. Get started for free AI-powered link creation Custom domains and back-halves Bulk link shortening Get started for free Geography, referrer, and device tracking Cross-channel analytics dashboards AI-powered analytics and insights Campaign performance and UTMs Get started for free What our customers are saying Enterprise (> 1000 emp.) Education Management Company https://uevi.co/4590VNPD “[Bitly has] professionalised specific parts of our marketing operations and has allowed us to create (with ease) really effective and attractive QR codes.” Head of Marketing , Runway East https://uevi.co/6559XWUG “[Impact for us means] people sharing the QR Code, making registration easier on our community, being able to quickly redirect links. We’re a small NPO. There are 5 of us, doing the work of 10 people. So anything to make our lives easier – is important. For example – Pages. We have a Page for our Instagram. It is so nice to be able to ‘turn off one of our programs’ and when we need it – turn it back on. Chief Information and Tech Officer, This is Jane Project https://uevi.co/3047WRGF Frequently asked questions (FAQs) A QR Code (Quick Response Code) is a type of barcode that people can scan using their smartphone cameras to quickly access information via URL—product information, contact details, menus, and other helpful resources for customers! Due to their convenience and versatility, QR Codes are widely used to personalize marketing campaigns, improve product packaging, promote events, and share shipping or tracking information. Creating a QR Code with Bitly is quick and simple. Sign up for or sign into your Bitly account.

Go to Create new and select QR Code from the options. Enter the Destination URL for the information you’d like to encode (and any code details if applicable, like customized domain or back-half options for the short link generated alongside your QR Code). Select Design your code and customize your QR Code style, colors, logo (or center text), frame, corners, and branding (available in some plans). Select Create your code and that’s it—you’re ready to go! You can download your code in JPEG, PNG, or SVG format or copy it directly from the Bitly platform. Depending on your Bitly plan, you can create up to 200 Bitly QR Codes each month. And for brands needing hundreds or thousands of codes per month (or more), our custom enterprise solutions are ideal! Bitly QR Codes can link to anything with a URL attached. This means you can create customized QR Codes that link to specific web pages, digital experiences, PDFs hosted on websites, and promotional content. Brands can use Bitly QR Codes nearly everywhere that information is shared: Product packaging Order confirmations SMS marketing campaigns Digital posters Industry-specific media, like restaurant menus or real estate listings Yes! It’s easy to customize the look of your QR Code with Bitly’s QR Code generator. In the ‘Design your code’ step of the process outlined above, you can customize: Colors and gradients Brand logos (or custom images) Accompanying text You can also save your current design to quickly create the same look again! *Note that some of these features are only included in Bitly paid plans. With upgraded plans, you have more color, gradient, pattern, and frame options for every QR Code you create. Bitly QR Codes don’t expire on their own. If you want one to stop working on a schedule, set an expiration date and time during or after creation, available on paid plans. You can also redirect a QR Code to a new URL at any time or delete the link behind it to turn it off. As many times as you’d like! No matter which Bitly plan you sign up for, all Bitly QR Codes can be scanned an unlimited number of times. This accessibility makes them suitable for both large-scale and small-scale campaigns. Bitly’s built-in dashboard gives you everything you need. View scan data for individual codes or see your top performers in the QR Code section of your paid Bitly account. For every QR Code on a paid Bitly plan , you can track information like: Scans by location Scans by browser Scans by operating system (OS) Ask Bitly Assist about your scan performance in plain language, and let Weekly Insights surface what changed and what to do next. More than a link shortener Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place. Get started for free More than a link shortener Knowing how your clicks and scans are performing should be as easy as making them. Track, analyze, and optimize all your connections in one place. Get started for free Take Bitly for a spin with our free plan. It’s 100% free —no commitment, no risk and no pressure. Use Bitly’s free plan as long as you want No credit card needed Multiple upgrade options when you’re ready See why millions of people trust Bitly with their links, QR Codes and analytics.