Build a high-quality app or game Add depth to your app Provide the right type and amount of content in your app to nurture a growing user base Help your app stand out from the crowd by providing a unique or innovative solution, use case, and experience Respect local cultural norms with regional pricing and other launch tips for markets around the world Connect users and drive deeper engagement by nurturing communities and encouraging user-generated content Leverage Google Play’s closed or open testing infrastructure to build out your features with feedback from real users Maximize your reach with global audiences by localizing your app strings and store listings with our translation services Engage your users Release regular app updates and content refreshes to drive long-term engagement Sustain long-term relationships with users by releasing regular updates with new content or features If your app contains ads, ensure the ad experience is engaging rather than distracting Ensure your app description is concise, engaging, and reflective of the experience users can expect from your app by running store listing experiments Increase discoverability by optimizing your graphic assets, screenshots, and video to provide a clear and accurate representation of your app experience Ensure technical quality Create positive user experiences with an intuitive, performant, and stable app Create an intuitive user experience by supporting standard Android visual design and interaction patterns Implement key functional behaviors related to media playback and recording, content sharing and background services Optimize for performance, stability and compatibility to meet your user’s expectations Protect the user’s privacy and security by adhering to the user data policies Gram Games uses Android vitals to reduce 1-star reviews by 50% HelloTalk improves app quality with Android vitals and increases revenue with subscriptions SGN games increases conversions using store listing experiments Rayark improves game quality and conversion rate with Google Play Console Boost discoverability on Google Play Get tips for improving app quality Learn more Boost discoverability on Google Play Get tips for improving app quality Launch a high-quality app or game with pre-launch reports Get alerts for any quality concerns in your app before they affect your users Watch video Launch a high-quality app or game with pre-launch reports Get alerts for any quality concerns in your app before they affect your users

Pre-launch testing in the Google Play Console Learn how to use pre-launch reports to test your app bundle or APK before releasing it to Production Watch video Pre-launch testing in the Google Play Console Learn how to use pre-launch reports to test your app bundle or APK before releasing it to Production Improve your app quality and discovery on Google Play Check out our updated guidance for store listing preview assets Learn more Improve your app quality and discovery on Google Play Check out our updated guidance for store listing preview assets Pre-launch reports Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more. Pre-launch reports Spot issues before they affect your users. Test on a range of Android devices to learn more about your app's stability, performance, accessibility, and more. Android vitals Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them. Monitor and improve the technical quality of your app or game. Android vitals reports on key user-impacting issues and helps you to debug and prioritize across them. Releases overview Monitor your builds to manage your releases at every stage of the process Releases overview Monitor your builds to manage your releases at every stage of the process Internal testing Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users. Internal testing Quickly distribute your builds to a small set of trusted testers without the need to wait for app reviews. Integrate with build qualification processes before promoting to more users. Additional features & Resources Test your app before release Build and distribute privacy-friendly apps View and restrict your app's compatible devices Policies and publishing on Google Play Additional resources for games Play Games Services Best practices for games Additional features Internal app sharing App bundle explorer App signing by Google Play Find success with Google Play Sign up for Google Play developer updates