Grow your audience Maximize your reach Optimize your marketing and product roadmaps by understanding what your audience is searching for, where your most valuable users come from, and who uninstalls your Google Play app Optimize your core app quality and boost your discoverability on Google Play with these tips for improving app quality Offer instant appeal and enhanced usability with material design Promote your app to audiences most interested in apps like yours across Google Search, YouTube, Google Play, and more with Google App Campaigns Allow users who have installed your app to open links from Google mobile search directly in your app with App Indexing Provide shared links for users browsing the web, your mobile site, or even while watching videos with YouTube cards and Firebase Dynamic Links Allow users to try your app without installing it first with Google Play Instant Increase discoverability of your app with specific audiences on other Android platforms including Android for Cars, Android TV, Chrome OS, Google Fit, and Wear OS Boost engagement and content consumption by extending your app to TVs, audio systems, and Google Home devices with the Google Cast SDK Drive inclusivity and belonging by making your game more relevant to more players Learn what works Experiment with your store listing to find the description and assets that drive the most installs and highest retention Run A/B tests to find the most effective graphics and text with store listing experiments Identify which sources and user cohorts are driving the highest quality impressions by analyzing your app’s acquisitions Run product and marketing experiments on a subset of users before rolling out more broadly with Firebase A/B Testing with Firebase Remote Config Use Gemini-powered localization, country-specific custom store listings, and data-driven insights to make your app or game more appealing and accessible to users around the world. Make your app available internationally, and optimize for specific markets with our Go Global insights Maximize your reach with global audiences by localizing your app strings and store listings, using Gemini-powered localization. Customize your store listing to specific user groups by country to highlight the most relevant features and updates Optimize your app for emerging markets with low and no-bandwidth connectivity and low-cost devices by reviewing the Build for Billions best practices Drive installs by monitoring and optimizing app size Riafy uses Android App Bundles to reduce app size and grow installs Nexon increases day 60 retention and monetization with pre-registration rewards Netmarble finds success in emerging markets PlayKids uses price localization to boost revenue by over 220% Unleash the Power of Google Play discovery Discover tools to customize and experiment with your store presence in this talk from Google I/O Watch video Unleash the Power of Google Play discovery Discover tools to customize and experiment with your store presence in this talk from Google I/O

An introduction to metrics Learn how to use KPIs to optimize your app Learn more An introduction to metrics Learn how to use KPIs to optimize your app An experiment with app rewards Learn how using app rewards can boost user acquisition Learn more An experiment with app rewards Learn how using app rewards can boost user acquisition Best practices for launching a sequel to your mobile game Learn how to determine whether a sequel is the right approach for your business Learn more Best practices for launching a sequel to your mobile game Learn how to determine whether a sequel is the right approach for your business Acquisition reporting Track acquisition trends and see which sources are driving the highest quality impressions Acquisition reporting Track acquisition trends and see which sources are driving the highest quality impressions Statistics Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps. Query, explore, and compare exclusive metrics about your app from across Play Console. Find answers, analyze trends in detail with custom dimensions, and compare your performance to similar apps. Store listings Make a great first impression on potential users with a strong Play store listing Make a great first impression on potential users with a strong Play store listing Store listing experiments Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text. Store listing experiments Optimize your Google Play store listing to help increase installs and retention. Run A/B tests to find the most effective graphics and localized text. Additional features & Resources Optimize your store listing with experiments Analyze your data using statistics A guide to KPIs for Google Play apps and games: Acquiring and keeping new users Introduction to LiveOps Additional features Translation services Pre-registration Find success with Google Play Sign up for Google Play developer updates