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发布时间:2026-08-19 | 浏览:1
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MPA and ByteDance Announce Global Agreement to Protect Intellectual Property on AI Video and Image Generation Models
MOU Marks Significant Step Forward to Safeguard Intellectual Property on Seedance and Seedream and Further Protect the Film and TV IndustryWASHINGTON – The Motion Picture Association and ByteDance today announced they have reached a Memorandum of Understanding (MOU) reflecting a shared framework to maintain strong guardrails on generative AI video and image models like Seedance and Seedream – offered by TikTok, the TikTok USDS Joint Venture, CapCut and Dreamina, among others – with the goal of protecting intellectual property. This agreement represents significant cooperation between the two organizations. Shortly after the MPA sent a cease and desist letter to ByteDance in February in connection with Seedream 5.0 Lite and Seedance 2.0, the parties engaged in constructive conversations. More recently, the launches of Seedream 5.0 Pro and Seedance 2.5 have reflected ByteDance's continued advances in IP protections.“Today’s agreement illustrates our belief that copyright is a cornerstone of the film and television industry – and reinforces our commitment to protect creative content,” said MPA Chairman and CEO Charles Rivkin. “For the past several months, we have had constructive engagement with ByteDance to implement meaningful guardrails on Seedance and Seedream, and this MOU reflects our shared determination to continue our work together to further fortify those guardrails.”"ByteDance respects the intellectual property rights that underpin creative industries around the world, and we believe responsible innovation in AI goes hand in hand with meaningful protections for rightsholders," said John Rogovin, General Counsel, ByteDance. "We appreciate the productive engagement with the MPA and its members as we continue to strengthen safeguards across our generative AI services. This MOU establishes an important framework for continued collaboration as the technology evolves, across a variety of products and platforms."The MOU is an important step forward in establishing that IP can and should be protected in the generative AI space, and it formalizes meaningful progress in recent months to further strengthen safeguards on ByteDance’s platforms. As AI evolves, the MPA and ByteDance will continue working together to protect creative content in markets worldwide. # # # About The Motion Picture Association The Motion Picture Association (MPA) serves as the leading voice and advocate of the motion picture, home video, and television industries. It works in every corner of the globe to advance the creative industry, protect its members’ content across all screens, defend the creative and artistic freedoms of storytellers, and support innovative distribution models that bring an expansion of viewing choices to audiences around the world. Its member studios are: Netflix, Paramount Pictures, Prime Video & Amazon MGM Studios, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros. Discovery. Charles Rivkin is Chairman and CEO. About ByteDance ByteDance is a global technology company whose mission is to inspire creativity and enrich life. The company develops products and services that empower people and organizations to create, connect, and discover, with privacy, trust, and safety embedded throughout its technologies and operations.MPA Media Contact John Mercuriojohn_mercurio@motionpictures.orgByteDance Media ContactKaren HobsonKaren.Hobson@bytedance.com
TikTok celebrates KATSEYE's new EP WILD with exclusive fan experience
Fans can complete in-app challenges to earn an exclusive WILD profile frame, unlock new KATSEYE content and discover a Search Easter egg and Album HubTikTok is celebrating the arrival of KATSEYE's highly anticipated new EP WILD with a brand new in-app fan experience. KATSEYE have built a passionate global community of over 20m followers on TikTok, with fans coming together to discover their music, recreate choreography, share edits and celebrate the group’s biggest moments. Now, as KATSEYE enter their WILD era, TikTok is giving EYEKONS new ways to join the celebration and get closer to the group and their new music.The WILD in-app experience includes:Complete interactive tasks to unlock an exclusive WILD Profile Frame.Join a community challenge and work together with fans around the world to unlock an exclusive KATSEYE video.Discover a special WILD-themed Search Easter egg and Album HubThe TikTok in-app experience is available now, alongside the release of KATSEYE's new EP, WILD.The new EP marks the latest chapter in KATSEYE's global rise, following first single PINKY UP and their latest single Animal. Across TikTok, EYEKONS have embraced the group's music, choreography and style, turning each new release into an opportunity to create, connect and celebrate together.Rachel Dunham, Head of Artist Partnerships, North America, for TikTok, said: "KATSEYE have built an incredible global community on TikTok, and EYEKONS bring so much creativity and energy to every new release. WILD is another opportunity for that community to come together, discover the music and celebrate KATSEYE in their own way. We can't wait to see how fans bring this new era to life on TikTok."Fans can search KATSEYE or WILD on TikTok now to discover the experience and start unlocking exclusive content. ...
The Walt Disney Company and TikTok Announce a First-of-its-Kind Global Short-Form Content-Sharing Deal
New Collaboration Puts Fan Creativity Front and Center and Opens Doors for the Next Generation of CreatorsThe Walt Disney Company and TikTok today announced a first-of-its-kind global deal that will bring fans and creators alike a unique way to discover and create content utilizing memorable scenes and moments from Disney movies and shows.The agreement, which will pilot in the US in the coming months with the intention of other markets to follow, will bring an expansive collection of thoughtfully curated Disney-centric fan-created content from TikTok to the Disney+ app. At launch, short-form videos from participating creators who opt-in to the program will live on both TikTok and in Verts on Disney+ and feature characters and stories from across Disney’s brands including Pixar, Marvel, Star Wars, FX and more.TikTok will offer their creators access to assets related to hundreds of films and series from Disney’s vast library of enduring franchises and beloved IP. Fans will enjoy a shared Disney experience with TikTok videos that will be refreshed regularly to engage subscribers more deeply in timely fan conversations, building stronger communities, and ultimately, helping them engage with more story formats across Disney+.“The best storytellers are fans first,” said Asad Ayaz, Chief Marketing and Brand Officer, The Walt Disney Company. “That has always been true at Disney, and today, fans are celebrating our stories in entirely new ways. This collaboration creates a new bridge between the stories we tell and the creativity they inspire, giving creators a bigger stage to share what they’ve made, and audiences more to discover on Disney+ every day.”“Creators are at the heart of everything we do at TikTok. Their creativity extends the life of films and shows into conversations that fans discover and share,” said Dawn Yang, Global Head of Entertainment, TikTok. “Together with Disney, we’re bringing the authentic creator expression of the TikTok community to Disney+, inviting audiences to experience the shared creativity that makes fandom so powerful.”Core to this collaboration is a belief from both companies that great talent can come from anywhere. Through the jointly-run Disney Creator Ambassador Program, Disney and TikTok will enable best-in-class creators to unlock special rewards and provide them with increased visibility, access to exclusive events and career development pathways. This tiered program reflects Disney’s commitment to building relationships with the next generation of creative talent in partnership with TikTok, who has a unique attention and care for its creator community.Fan-created content continues to play an increasingly important role in how audiences discover, engage and celebrate entertainment with data reinforcing the opportunity for Disney and TikTok to empower the creators who help bring stories to life. Across TikTok, communities share and connect over movies and television shows they love that sparks cultural conversations. According to internal TikTok data, fans shared an average of 6.5 million Film and TV-related posts on TikTok each day last year, underscoring the depth and daily momentum of entertainment fandom on the platform. Additionally, nearly half of surveyed viewers said they went on to watch a movie or TV show on a streaming service or television after discovering entertainment content on TikTok.**Source: Ipsos x TikTok, Global respondents 18-49 (US, UK, Germany, France, Japan, Korea, Brazil), June–July 2025 ...
“iHeartRadio and TikTok LIVE Premiere with Alex Warren” Featuring a Performance and Exclusive Premiere of His New Single “RESCUER” on TikTok and iHeartRadio Stations August 6
Alex Warren will perform his new single, premiere the official music video for “RESCUER” and share inspiration behind the music with fans ahead of the single’s official release on August 7Fans can visit iHeartRadio’s digital station Hit Nation and use the talkback feature to submit questions to Alex WarreniHeartMedia and TikTok announced today that on August 6 at 7 p.m. PT/ 10 p.m. ET the “iHeartRadio and TikTok LIVE Premiere with Alex Warren” will stream LIVE on @iheartradio, @tiktok, and @alexwarren. Hosted by Alex Warren at the iHeartRadio Los Angeles Theater, the preview will also broadcast on iHeartRadio CHR stations nationwide, select Hot AC stations and stream on iHeartRadio’s digital station Hit Nation. @alexwarren I’ll be taking the host seat on iHeartRadio and TikTok LIVE!! Join me August 6 at 7pm PT for the exclusive premiere of “RESCUER”, BTS stories, special performance and fan Q&A. #iHeartAlexWarren #TikTokLIVEPremiere ♬ RESCUER OUT AUGUST 7 - Alex Warren In celebration of Alex Warren’s new single “RESCUER,” set to be released on August 7, fans will get an exclusive first listen to the single with a special performance, see the premiere of the official music video for “RESCUER” and Alex will take the host chair for a fan-driven talk show-style conversation about the inspiration behind the music and his upcoming album, WILDCHILD. Beginning today, fans can visit iHeartRadio’s digital station Hit Nation and use the talkback feature to submit their questions to Alex Warren. Submissions will be accepted through August 6 and select responses will be featured during the event. Additionally during the event, fans can interact directly on TikTok through interactive poll questions and custom likes.Alex Warren is a Grammy nominated artist who has also received Breakthrough Artist of the Year, Song of the Year and Best New Pop Artist awards at the 2026 iHeartRadio Music Awards and received the Breakthrough Artist of the Year TikTok Award.“I’m so excited to premiere ‘RESCUER’ with iHeartRadio and TikTok LIVE before its official release,” said Alex Warren. “Music has always been about connection for me, and together with iHeartRadio and TikTok I’ll be able to directly connect with my fans, answer their questions and experience this moment together. It’s going to be really special for everyone to hear ‘RESCUER’ and be part of this launch with me.”Alex Warren’s highly anticipated new album WILDCHILD is set to be released on August 28, fans can pre-order HERE.Support for the “iHeartRadio and TikTok LIVE Premiere with Alex Warren” event provided by Atlantic Records. ...
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