Earn new seller incentives worth up to $23,630 Reach customers through creators, shoppable video, and LIVE Start selling with up to $23,630 in incentives Earn up to $2,800 in rewards when you launch Scale your business with up to $20,830 in ad credits Increase visibility with TikTok Shop-funded discounts and campaigns Get started with no setup fees Exclusive growth support for strategic key sellers Success stories 2026 seller results Creators drive around 75% of our overall sales on TikTok Shop. 2026 seller results We went from selling a few hundred items to now seven figures in monthly sales. 2025 seller results We have over half a million active creators who are promoting our products. 2025 seller results

We started with $40. Now on TikTok Shop , we sold over $6M last year. Turn scrollers into shoppers Launch your shop and go LIVE on TikTok without paying any upfront costs. Start your bid at $1 Set a bid for $1 at the start of your LIVE auction to drive interaction and encourage higher bids. Reduce your referral fee up to 3% Start selling through LIVE auction and unlock referral fee discounts. Offer available until 9/30. Terms apply A commerce phenomenon that started on TikTok (1) TikTok Shop internal (2) McKinsey, How Live Commerce is Transforming the Shopping Experience, US Market July 2021 (3) TikTok Shop internal. Performance may differ in other regions. Businesses, brands, and individual sellers can apply. You just need to be in a supported market and complete a quick verification process. Want to sell in multiple countries? You can—just sign up for each region you’d like to sell in, since TikTok Shop operates locally in each market. To get started: 1. Click “Start selling” You’ll be taken to the registration page. 2. Create your account Sign up with your email, phone number, TikTok account, or third-party login method. 3. Verify your identity or business Provide basic information and upload any required documents to confirm your account. 4. Set up your shop Add your shop name, warehouse or pickup address, and link your bank account for payouts. 5. List your products Upload products individually or connect your existing catalog using integrations. Once your setup is complete, you can start selling directly on TikTok and reach customers through videos, LIVE, and creator partnerships. There is no setup fee to join. However, TikTok Shop charges a 6% commission on each sale. Learn more about referral fees You’ll receive payouts directly to your linked bank account after orders are completed and any return/refund windows have passed. Reach millions of customers on TikTok Shop Earn new seller incentives worth up to $23,630